1. True fans will follow you everywhere.
I was watching the #ivorycoastvsjapan match and was amazed at how coordinated the fans were. They had a choreographed dance, shakers and costuming. This is an important game for the country. People knew that their “Elephants” needed their energy, so they came. The Ivory Coast did not disappoint.
Are you encouraging your fans to come along on the ride with you? Nothing great happens alone.
2. People love the story of an underdog.