Why the Right People Don’t Care: Part 2

You got 'em!  Wait...You lost them.

You got ’em!
Wait…You lost them.
Photo credit: http://benedikawidyatmoko.wordpress.com via Bing

Last week, I posted 3 of the 6 great reasons the right people don’t care about your cause. If you missed them, read more here.

Today, I share the other 3, and one crucial thing everyone misses when looking for a sponsoring partner.

Who are the right people?

They are people with a) connections you need, b) the resources your cause requires or c) the talent that will take your cause to higher level of contribution to the community.

As stewards of their resources, they won’t invest in your cause without thought.

And you can’t change the world alone.

Don’t make these mistakes:

4.            You’re telling the wrong story.

Successful people and companies will not waste their time with someone who isn’t working on the things they care about. Once you get yourself in front of the right people, are you telling them the story that most aligns with their own vision?

5.            You’re depressing us.

Telling the most depressing story about your cause is not going to win you a deeper contribution. It will make a funder feel like they are dropping their talent or resources into a black hole of despair. Why should we invest if what you’re doing is hopeless? Find the light.

6.            You have no space for us.

This is the most important. You’re standing in front of the right person, you’ve wrapped us in a compelling, hopeful story, and your organization is going to save the day! Great!

Then why do you need us? Somewhere within your story you need to find a space for that right person. If not, you just told us a great story, and raised our awareness, but didn’t give us room to be a part.

Here’s the crucial thing that everyone people misses. Ask for a referral. Birds of a feather flock together. If you’ve won over one company (and even if you haven’t), they may know another organization that will also believe in your work. Ask to be introduced.

My hope is that these tips will help you make the connections you need to continue your great work. Click on the title above, and comment!

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An Empty Shampoo Bottle

I was in the shower the other day.

Well, I take a shower EVERY day, but on this particular day, my favorite hair product was almost finished.

I felt a bit disappointed, and squirted only a little bit out. Now I’ve got a lot of hair, and that little dime-sized portion they talk about just doesn’t cut it.

The Empty Bottle

This is how we live life, y’all.

But then I remembered that I was going to the mall and I could pick up some more easily.

I squirted a healthy portion and got busy styling my hair.

This is how we live life, y’all.

We have a whole lot of love and talent and genius to give to one another. We’re so stingy. We wait for the right moment, the right person or the right opportunity.

God help us if the person we gave our gifts to uses them in a way that we didn’t plan for. Our feathers get ruffled, and we get self-righteous.

That’s because we think we have a limited amount of brilliance and love to share. We hoard it, because we forget how much we continuously have to offer. Your talents don’t disappear. You have more love even when your heart has been broken.

hair, beauty

My Fabulous Healthy Hair with Plenty of Product

And despite reports to the contrary, people still give to great causes. You just need to tell a story that speaks to your givers.

Give inspiration and honesty– don’t hoard yourself– and the right people will respond.